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Why local online news is so important for business during the Coronavirus outbreak

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Be under no illusion this is a potential pandemic and one that people are starting to realise has real world implications to everyone.

With Italy under a country wide lock down, UK cases increasing exponentially and more and more people going into self-isolation there is a worry that businesses of all sizes are going to be affected in the same vain that airlines are already reporting.

Whilst national news is at the forefront of reporting the major breaking world stories it is left to the local online sites to keep residents and businesses informed of the changing conditions around them but also in keeping trade moving. How? With informative advertising and stories that allow the businesses around them to still reach their valued customers.

Take our site for example. With tens of thousands of readers coming to the site every week here is a portal that is providing informative and valuable information that people want to read. Why is this different to social media? Because unlike social media the local news site is a platform that readers make a concious decision to reach. It is not like a twitter or facebook where adverts are swiped past and missed as post after post pushes them further and further away from their potential customer.

Advertorials, written articles about businesses provide the basis of a story that both educates and informs the reader about a product or service. It gives an indepth look at what is on offer, something a banner ad cannot do and this demand is growing.

As more companies are making decisions to have their staff work from home then so there are less opportunities to reach potential customers through foot fall. This is where online news becomes paramount in any businesses campaigns.

The greatest opportunity with local news is knowing you are targeting exactly the people you want to. For local businesses this is absolutely essential. Reaching those who are the very customers you need rather than paying for clicks from people who may or may not be relevant.

B2B is also reaping the rewards as more and more staff every day trawl the local sites to find out what it happening around them. With Gatwick next door the international visitors to the site has grown immensely over the last year alone and continues to do so.

So rather than worry about how your business will be able to continue to reach those customers take a look at how local news is able to actually help especially during this time. For this is one medium that is busier than ever during a crisis.

Call 01293 850 907 or email sales@crawleynews24.co.uk to find out exactly how this can work for you business.

Business

‘It’s not nearly enough funding’ warns Crawley Council as business grant applications open

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Eligible businesses can now apply for the latest round of business grants but Crawley Borough Council says the funding is not nearly enough.

Despite Crawley being responsible for 25 per cent of the economic output in West Sussex, it has been given some of the lowest grant funding in the county.

The government has given the council £3,733,396 made up of:

  • £1,485,216 in Local Restrictions Support Grant to distribute to businesses that pay business rates and have had to close during the second lockdown
  • £2,248,180 in Additional Restrictions Grant, which is given to businesses that don’t pay business rates and have been affected by the lockdown but not legally required to close.

Out of seven local authorities in West Sussex, only one received less than Crawley’s combined grants figure. Five councils received more.

The Additional Restrictions Grant is based on £20 per person in Crawley rather than the number of businesses in the town. This means that Arun District Council, for example, has received £3,215,160 due to a larger population but smaller economy.

And only one council in West Sussex received less than Crawley across both rounds of grant funding in April and November. Crawley received a total of £17,167,646. The highest – Chichester District Council – received £43,739,396.

In the first round of grants earlier this year only 23 per cent of Crawley businesses received financial help from the government.

Councillor Peter Lamb, Leader of the Council, said:

“The pot of grant funding provided by the government is very limited and does not recognise the number of businesses we have in Crawley.

“The way the grant settlement is calculated – on population and not on the size of the economy – means we have to turn most businesses away, while other councils have millions to spare. This is causing major hardship at a time when Crawley is already the hardest-hit economy in the UK.”

Businesses that have had to close during the second lockdown can apply for a Local Restrictions Support Grant by visiting https://grantapproval.co.uk

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