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Why local online news is so important for business during the Coronavirus outbreak

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Be under no illusion this is a potential pandemic and one that people are starting to realise has real world implications to everyone.

With Italy under a country wide lock down, UK cases increasing exponentially and more and more people going into self-isolation there is a worry that businesses of all sizes are going to be affected in the same vain that airlines are already reporting.

Whilst national news is at the forefront of reporting the major breaking world stories it is left to the local online sites to keep residents and businesses informed of the changing conditions around them but also in keeping trade moving. How? With informative advertising and stories that allow the businesses around them to still reach their valued customers.

Take our site for example. With tens of thousands of readers coming to the site every week here is a portal that is providing informative and valuable information that people want to read. Why is this different to social media? Because unlike social media the local news site is a platform that readers make a concious decision to reach. It is not like a twitter or facebook where adverts are swiped past and missed as post after post pushes them further and further away from their potential customer.

Advertorials, written articles about businesses provide the basis of a story that both educates and informs the reader about a product or service. It gives an indepth look at what is on offer, something a banner ad cannot do and this demand is growing.

As more companies are making decisions to have their staff work from home then so there are less opportunities to reach potential customers through foot fall. This is where online news becomes paramount in any businesses campaigns.

The greatest opportunity with local news is knowing you are targeting exactly the people you want to. For local businesses this is absolutely essential. Reaching those who are the very customers you need rather than paying for clicks from people who may or may not be relevant.

B2B is also reaping the rewards as more and more staff every day trawl the local sites to find out what it happening around them. With Gatwick next door the international visitors to the site has grown immensely over the last year alone and continues to do so.

So rather than worry about how your business will be able to continue to reach those customers take a look at how local news is able to actually help especially during this time. For this is one medium that is busier than ever during a crisis.

Call 01293 850 907 or email sales@crawleynews24.co.uk to find out exactly how this can work for you business.

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Furniture Village opens its doors in Crawley’s County Oak Retail Park

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Crawley welcomes Furniture Village who will open a brand-new store in County Oak retail park this Boxing Day.

The new location offers a Carpetright concession, providing a one-stop-shop for customers looking to update their homes.

Visitors to the new Furniture Village store will be invited to create their ‘home in one’, by exploring collections for every room of the house, from sofas to beds to dining.

Charlie Harrison, Commercial Director at Furniture Village, comments:

“With much of the UK under lockdown, I’m delighted we’ve been able to open our new store in Crawley. County Oak is a fantastic shopping destination and the ideal choice for Furniture Village.

“It’s been a challenging year for everyone, but I am incredibly proud of the Furniture Village team which continues to offer industry-leading quality, choice and service. As well as Family Retailer of the Year, we’ve also been awarded National Bed Retailer of the Year so I’m particularly looking forward to welcoming customers to our new bed department.”

The store will see a team of 11 expert sales consultants offering valuable insights and advice to customers, all made possible thanks to enhanced Covid-19 safety measures.

These include temperature checks, PPE for all staff and hand sanitisation stations, along with an appointment booking system which can be accessed via the website.

Charlie Harrison, Commercial Director at Furniture Village, adds:

“Customer safety is still, and will continue to be, a priority for us. The feedback from all of our existing stores continues to be overwhelmingly positive, with the appointment booking system providing reassurance and exceptional service for customers.”

The store will open at 9am on Saturday 26th December 2020. Opening offers include Sale discounts of up to 50% plus an additional £50 off every £500 spent.

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