Last year, eight people died and 123 were seriously injured on West Sussex roads due to speeding.

The service is highlighting these statistics through an audio message to residents on its social media pages featuring the voice of a young child asking his father why he is driving so fast.

Nicki Peddle, Head of Prevention for West Sussex Fire & Rescue Service, said:

“Last year we attended 684 road traffic collisions.

“Attending these incidents is a big part of firefighters’ roles and we want to highlight the potentially fatal consequences of speeding. If drivers maintain a safe speed there is more chance of preventing a tragedy from happening.”

Being caught speeding could result in:

• Up to six points on your licence
• Fine of up to 175% of your weekly income
• Driving ban or licence revoked (if you’re still within two years of passing your test)
• Disqualification
• Criminal record
• Prison sentence
• The death or serious injury of either yourself or an innocent person.

Crews from WSFRS will be out supporting the campaign in their local communities. Follow @WestSussexFire on Twitter and @WSFRS on Facebook for updates.

West Sussex Fire & Rescue Service is at the heart of West Sussex County Council’s Communities and Public Protection Directorate, working to support communities to become safer, stronger and more resilient through a combination of prevention, protection and response activities.