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See inside the new Dunelm store in Crawley town centre

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Dunelm, the UK’s homewares retailer, has opened a brand-new, high street store in Crawley on today, 28th May. 

The new store aims to bring Dunelm highlights, that have been handpicked by Dunelm’s design team and local customers in focus groups, to create a new ‘Crawley Edit’ store format on the high street.

The new store features dedicated live, eat and sleep zones as well as inspirational room sets. The extended range of products available online are also made shoppable through displays, interactive digital content, and augmented reality where you can see curtains, blinds and wallpaper come to life.

The eagerly awaited, ‘Edit’ store was due to open on the 2nd April, but to protect colleagues and customers, this was delayed as Dunelm closed its stores, until recently where they have reopened stores in a phased approach.

At the start of May, the government approved the reopening of homeware stores, but Dunelm waited until they felt ready and confident in their safety measures. After much planning and preparation, and enlisting the help of experts from the NHS, Government and Trading Standards, Dunelm has safely begun to reopen their stores.

Dunelm ‘Edit’ will have strict guidelines to ensure social distancing and hygiene practices are maintained. These guidelines include a limit on the number of people in the store, enhanced cleaning regimes in all areas, and protective equipment provided for all colleagues. 

Jemma WilliamsDirector of Busines Development, said:

“We are excited to open this High Street store and offer our same great product, at the same great prices. We have taken the best of what we do over the past 4o years and listened to what our customers want, to create this smaller format and share what we hope will be welcome Dunelm Highlights on the Crawley High Street.

Many people are excited to visit their local store, but Dunelm also understands that some people may feel uncertain about it, so they have introduced new ways of shopping. There is something for everyone, from contactless deliveries to virtual appointments with a personal shopper or a Made to Measure consultant.”

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Aldi looking to open second store in Crawley, but where is it going to be?

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The UK’s fifth largest supermarket has been on an expansion drive in recent years as it targets having 1,200 stores open by 2025.

Among the towns it hopes to open in are Bognor Regis, Littlehampton, and Worthing.

Most excitingly for locals here though, it also wants to build an additional store in Crawley as well as Brighton and Hastings.

Aldi, which currently has more than 880 stores across the UK, has identified 20 new locations where it is looking for freehold town-centre or edge-of-centre sites suitable for development.

It says each site should be around 1.5 acres and able to accommodate a 20,000 sq ft store with around 100 parking spaces, ideally on a prominent main road and with good visibility and access. 

With Morrisons leaving their town centre location speculation has turned to whether this will now be the perfect location for the second Aldi.

Ciaran Aldridge, National Property Director at Aldi UK, said:

“Aldi is growing rapidly and we are welcoming around a million new customers into our stores every year.

“But there are also hundreds of towns across the UK where there is not an Aldi, meaning there are hundreds of thousands of people who can’t easily access the high quality, affordable food our customers love.

“We are willing to explore all opportunities, including developer-led schemes or existing retail units.”

The full list of locations it is targeting in Sussex are:

  • Bexhill
  • Bognor Regis
  • Brighton
  • Burgess Hill
  • Chichester
  • Crawley
  • East Grinstead
  • Eastbourne
  • Goring-by-Sea
  • Hailsham
  • Hastings
  • Haywards Heath
  • Horsham
  • Littlehampton
  • Midhurst
  • Newhaven
  • Portslade
  • Shoreham
  • Uckfield
  • Worthing

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