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New song boosts mood and increases happiness… in dogs?

The new track, created by insurance company MORE TH>N and dog activity monitor PitPat, has been scientifically developed to boost mood and increase happiness in canines.

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The ability of certain types of music to have mood-boosting, restorative effects on humans is well documented. However, this isn’t something that’s reserved exclusively for those on two legs to enjoy and experience, with research suggesting that dogs are in fact just as responsive to certain types of music and sound as we are.

To that end, experts have today launched a new music track with canines in mind. And it’s scientifically developed to boost their mood and increase their happiness.

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The track has been created by pet insurer MORE TH>N and dog activity monitor PitPat. Every aspect of the song draws extensively on scientific insights into the precise form of audio content that can capture and arouse the attention of a dog as a means of positively influencing its mood.

The track puts an experimental twist on a reggae-style melody, as informed by a recent study from the University of Glasgow, where they discovered that reggae and soft rock are the music genres that dogs enjoy the most and which they have the most positive emotional and physiological reaction to.

Building on the reggae flavour, in line with the findings of the academic report, the track features an array of dog whistles, horns and synth sounds throughout, which have all been set at a canine-friendly frequency to increase the song’s appeal. The vocals, meanwhile, are based on everyday words and phrases that dogs typically associate with positive experiences and outcomes, such as ‘come on!’ and ‘good boy!’.

The track’s development has been informed by an in-depth academic report from pet behaviourist Dr Candy d’Sa, and then developed by Scottish music producer Mattie Foulds. Dr d’Sa was consulted on the final production to ensure it stayed true to her research and had the potential to stimulate a dog with a view to improving its overall health and wellbeing.

Dr d’Sa said:

“There is a great deal of academic research around the different types of sound that dogs are most likely to engage with, which is what we’ve used as the basis for this track. I’m excited for its potential to inspire owners and dogs to spend extra time together, as staying active is so important to any pooch’s long-term wellbeing.”

The track is available to be streamed and downloaded for free via Soundcloud. It was developed as part of MORE TH>N and PitPat’s ambition use innovation and technology to improve the physical and mental wellbeing of pets. The idea is that through innovations such as dog activity trackers that promote regular play, and indeed mood-boosting music created with canines in mind, owners have access to ever more tools that ensure their dogs stay happy and healthy.

The artwork for the new track. Will it reach the UK Top 10? Perhaps not, but the idea behind it is certainly different.

MORE TH>N recommends playing the song to dogs shortly before taking them out to play for the ultimate happiness boost.

Mark Bowden, head of pet Insurance at MORE TH>N, said:

“Just like us, healthy dogs need mental and physical stimulation for their long-term health. We believe this track will help motivate dogs and provides a great starting point to encourage more positive moments between owner and dog.”

The track has been commissioned to support PitPat’s ‘Movement for More Play’ campaign, specifically ahead of ‘The Play Olympics’ launching on 3rd August. The aim of the campaign is to inspire dog owners to get outside and try different forms of play with their pooch as well as encouraging their friends to join the movement.

The Play Olympics includes a Facebook social media competition with 5 PitPat dog activity monitors and 15 Amazon vouchers up for grabs for the winners. The competition can be entered by posting a photo or video of your dog taking part in one of PitPat’s ‘Olympic sports’.

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Crawley council promises alternative festive fun as Tilgate Park’s Magical Christmas is cancelled

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With its yearly festive market, free meet and greets with Santa, funfair rides and local entertainment, the Magical Christmas event at Tilgat Park has been exactly that for years – ‘Magical’.

But the council has now had to make the hard decision to cancel it, citing the health and safety of visitors and staff is their priority as coronavirus cases continue to rise.

The say:

“This year’s event, with social distancing guidelines in place, would have meant restricting entry by ticketing and as a result would not have been able to host the number of families who normally come without tickets, dampening the magical atmosphere of the event.”

Cabinet member for Wellbeing, Councillor Chris Mullins, said:

“We are deeply disappointed to cancel this year’s event. However the safety of our visitors is paramount and most of all, we wouldn’t have been able to offer the special Christmas experience that the public have come to expect.”

But all is not lost as the council say they are looking into alternative festive events at Tilgate and in the town centre.

It is hoped the council will announce the new events soon.

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