AO ANNOUNCES IN-STORE
EXPERIENCE OPENS IN TESCO GATWICK
Electricals retailer AO has
announced today its in-store experience has opened at Tesco Extra in Gatwick.
This is one of five
stores-within-a-store as part of a partnership trial with Tesco. The
opening is part of AO’s strategy to reach even more customers with a huge range
of products and awesome service and also marks the online retailer’s first in-store
presence.
The move sees AO expand the
electricals category for Tesco customers in its Gatwick store.
Customers will be able to browse
and purchase from all the categories (excluding mobile phones) available on
AO.com using its world class product content. This includes larger
electricals such as washing machines, fridges, and TVs that can be ordered for
home delivery as well a range of smaller products such as kettles and toasters
that can be purchased off the shelf.
AO occupies 2,120 square foot of
retail floor space and is situated in the right-hand side of the mezzanine
level of the store and features facilities such as a dedicated open kitchen
area with breakfast bar where customers can ask for help and advice from our
instore experts, digital displays, TV wall and ‘AO-To-Go’ section.
The AO store has welcomed
customers for the first time at 09:00 today and to celebrate the opening,
customers will be offered a range of deals.
Commenting on the announcement,
AO’s COO, Danny Emmett said: “Tesco serves millions of people each week and we
have always said that AO delivers the best way to buy electricals so we’re
excited about bringing the AO experience to even more customers through this
in-store trial.”
Tony Hoggett, Tesco’s Chief Operating Officer, commented:
“We’re excited about this new partnership with AO which will give customers access to a broader range of products and AO’s technical expertise on electrical goods. Our Gatwick Extra store is one of five stores to benefit from an AO concession and we’re looking forward to seeing how customers respond to this trial.”
The opening of the new store has
also created six new jobs, all of which will be staffed by AO colleagues and
have been trained by long-experienced “AOers”, helping them to feel part of the
wider AO business and understand its unique culture.
The new roles will assist
customers in choosing the right electrical product for them and follow the AO
promise of outstanding service.
Suzanne Bale, Store Manager at the AO Gatwick store, said:
“We’re thrilled to welcome the AO team and to show our customers the new AO store. We look forward to offering customers access to our full range of electricals products, so we can bring exceptional online content, product expertise and customer service in a store environment.”
The store is open 9am – 8pm
Monday – Saturday and 10am –4pm on Sunday. This is the second store now open as
part of a six-month trial.
For more information on AO,
please visit: www.ao.com