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Crawley family support campaign to help parents rediscover family fun through swimming

Freedom Leisure and the Ward family are supporting Swim England to encourage parents to make the most of the fleeting nature of childhood and reconnect families through swimming in the second wave of the #LoveSwimming campaign.

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Time flies, especially when it comes to a growing family. Making the most of those precious moments together can become more difficult as youngsters grow older – but there is one activity that all the family can enjoy at any age.

Swimming as a family is a journey that usually begins with lessons and learning a valuable lifesaving skill, but ends with hours of fun in the pool and spending time together.

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The impactful film released by Swim England and 11 swimming sector partners features a mum with her two children and illustrates the importance of spending time as a family and creating memories before children fly the coop.

Freedom Leisure, operators of K2 Crawley and the Bewbush Centre on behalf of Crawley Borough Council, engaged their members to encourage families to rediscover their love for swimming and record their swimming journey over four weeks. The Ward family, Mum Chrissie, Dad Chris, Son Adison 19, Lily-Beth 11 and Reenie 7, kicked off their four weeks with a fun family photoshoot.

Mum Chrissie Ward echoes the sentiments of mums and dads around the country and said:

“Swimming is an activity that still brings us together even after many years. We have two young girls and although they enjoy activities such as trampolining and cheerleading, swimming is something Chris and I can do with them too!

“But even better is the fact our 19 year old son will join us for a swim on occasions too! The girls absolutely love having him there for fun and games in the pool.

19 year-old Adison Ward with sisters Lily-Beth, 11 (left) & Reenie, 7 (right)

“I also suffer with fibromyalgia, and swimming allows be to have pain-free fun with the girls, while keeping me active.”

Ivan Horsfall-Turner, Freedom Leisure MD said:

“We are delighted to be partnering with Swim England because anything we can do collectively as an industry to engender an active nation is a good thing.

“As a leisure facility operator on behalf of local authority partners our priority is definitely to support local communities with living more active lifestyles, and swimming is one of the best ways to do this because it is so inclusive.

“Babies to grandparents, and everyone in-between, we are seeing the #LoveSwimming campaign bring families together and we are very much looking forward to seeing how far this campaign will go.”

Jane Nickerson, CEO of Swim England and Chair of the sector-leading Swim Group, said:

“Swimming is one of the few activities that families can do together across generations and throughout their lives.

“So often, this family time in a pool is restricted to summer holidays. With the launch of the second wave of activity in our #LoveSwimming campaign we are tapping into deep emotional territory – sentiments that really resonate with parents.

“Time with your children – when they want to spent time with you rather than anyone else is fleeting. We want to encourage parents to make the most of those precious years being connected and having fun together through the joy and elation felt in a pool.

“We are reminding parents: don’t miss out on those treasurable years. Take them swimming, make the most of the passing moments and not only give them a life skill and get them active, but create memories that last a lifetime.”

As Colorado mum Casey Huff’s honest reflections on the conflicting feelings of motherhood went viral last week, the most recent instalment of the #LoveSwimming campaign is evidently tapping into a feeling shared by many mothers – one of longing their children could stay small forever while also looking forward to the times when they are old enough to sleep through the night and look after themselves, and the difficulties of cherishing childhood.

The heartfelt post quickly reached 20,000 likes, 9,000 shares and attracted 2,000 comments on Facebook.

Swim England and Freedom Leisure are calling on families in Crawley to #LoveSwimming and dedicate a precious hour every week to getting down to their local pool and enjoying time together as a family.

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Health & Wellbeing

Neurokinex Gatwick wins national award

Neurokinex Gatwick – a leading provider of activity-based rehabilitation for spinal cord injury – has won the 2018 National Fitness Awards’ Best Rehabilitation Facility of the Year category.

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Four members of the 10-strong team were at the Award ceremony on Friday November 30th to receive the Award.

The Best Rehabilitation Facility category is open to gyms and sites who are dedicated purely to the rehabilitation market and/or who employ specially trained consultants to deal with GP referrals. Neurokinex was chosen as a finalist from 100s of entries and was up against four other finalists.

Neurokinex underwent a rigorous assessment process, which involved a site visit by a member of the awards’ team who toured the facility, chatted to clients and staff and examined all areas of the business. Detailed reports were then compiled and passed on to an expert judging panel which decided the winners.

Neurokinex Gatwick team receives National Fitness Award for Best Rehabilitation Facility

“I am very proud and happy that our Gatwick team has won this very important award,”

says Harvey Sihota, founder and director of Neurokinex.

“This achievement is testament to the hard work of the entire team. We know our ground-breaking protocols and activity-based rehabilitation therapies are redefining possibilities for adults and children with spinal cord injury. But to have this independent validation from industry experts that our work is of a national award-winning quality is an honour: I am delighted our work has been recognised this way.”

Neurokinex www.neurokinex.org is a charity and a not-for-profit organisation.

The Gatwick site, which opened in 2016, sets out to redefine possibilities for people with a spinal cord injury.

Its programmes stimulate and load the entire nervous and musculoskeletal systems through carefully crafted, task-specific exercises with the assistance of skilled therapists. Neurokinex clients take part in activities such as active standing, cycling, walking and rowing, tailored to their neurological impairment.

This offers people a multitude of benefits including improvements in neurological function, muscle bulk and quality, cardiovascular health, strength and stamina, balance and trunk control, skin and bone health, range of motion and psychological wellbeing.

“Neurokinex stood out to us as a life-changing facility which combines cutting edge tech with highly-skilled and compassionate trainers,” says Judith Halkerston, Event Director, National Fitness Awards.

“It is evident that Neurokinex is changing the lives of people with spinal cord injury. Its broad client base of adults and children as young as 18 months, plus international clients who are travelling to the facility for this treatment, proves that it is offering something very special indeed. They should be very proud of their achievement and I wish them continued success going forwards.”

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