Connect with us

Business

A roundabout way to advertise in Crawley

This one might be swings and roundabouts…

Published

on

The roundabout on Gatwick Road and Fleming Way costs £70 a week and is currently sponsored by BEW Electrical.

Have you ever wondered how much it would cost to get an advert featured on a roundabout? Perhaps not, but some businesses are spending thousands of pounds a year to get their name placed at these locations around Crawley!

Our fascination for Crawley’s roundabouts led us to conduct an investigation into the prices for sponsorship and how these prices are calculated (yes I know, didn’t we have anything better to do?).

More news: Sussex Police record 47 attempts of ‘music voucher fraud’ so far this year

The council in Crawley offers a number of the town’s roundabouts up for sponsorship. This can cost from as little as £20 a week to way over £100 a week (excluding VAT).

At the top end, and by far the most expensive roundabout to sponsor, is Hazelwick Flyover. It’ll set you back £135 a week (excluding VAT) or £7,020 a year and, if you’re interested, it’s currently available for sponsorship!

The council works out the ‘cost per car’ to decide the sponsorship price for each roundabout.

The roundabouts available for sponsorship in Crawley.

Crawley Borough Council says:

“There are various points around Crawley where the Department for Transport counts traffic and an annual average daily flow of vehicles is calculated.”

Looking at Hazelwick Flyover as an example, the Department for Transport has three ‘Counting Points’ around the junction: one on Northgate Avenue (A2004) and two on Crawley Avenue (A2011), one on either side of the flyover.

The combined average daily flow, or ‘Annual Average Daily Flow’ (AADF) for these three points adds up to an average of 71,310 vehicles passing through the area EVERY DAY. That’s a lot of people passing the advert. But would they even notice it if they’re (hopefully) focused on driving? Perhaps that’s just the risk you take with some forms of advertising.

See Crawley Borough Council’s document, Traffic Counting Points in Crawley- http://www.crawley.gov.uk/pw/web/int230675

On the cheaper end of the scale, for a mere £20 a week (£1,040 a year), you can sponsor the roundabout at Maidenbower Drive/Harvest Road. Being in a residential area, the council doesn’t class it as a ‘high profile’ location, making it a much more affordable option.

Crawley Borough Council say:

“The money raised through sponsorship contributes towards the maintenance of the roundabouts and to make environmental improvements to the town.”

The most recent available information for current roundabout sponsorship (accurate on date of publication):

No. Location Current sponsor Status/Sponsored until Cost per week + VAT
1. Gatwick Airport IPA July 2018 £100
2. Lowfield Heath/Brighton Road Freeman Brothers June 2019 £70
3. London Road/Fleming Way EMW June 2019 £70
4. Gatwick Road/Fleming Way BEW Electrical January 2020 £70
5. Gatwick Road/Manor Royal Quantum Electrical July 2019 £70
6. Hazelwick Flyover Available £135
7. NOT AVAILABLE
8. Crawley Avenue/Ifield Avenue Copthorne Motor Company August 2018 £60
9. London Road/Kilnmead Centre for Sight April 2019 £80
10. London Road/Ifield Avenue Available £80
11. Copthorne Road/Balcombe Road Available £50
12. College Road/The Boulevard Available £70
13. Horsham Road/Orchard Street (ASDA) Timberstore April 2019 £60
14. Haslett Avenue/ Central Sussex College Available £60
15. The Hawth Available £70
16. Balcombe Road/Maidenbower Drive Available £50
17. Maidenbower Drive/Harvest Road Available £20
18. NOT AVAILABLE
19. Balcombe Road/Lucerne Drive Available £60
20. Horsham Road/Crawley Avenue (Cheals) Freeman Brothers June 2019 £100
21. Horsham Road/Bewbush Drive Available £30
22. Southgate Avenue/Crawley Avenue Smith & Western October 2018 £50
23. Horsham Road/Breezehurst Drive Accident Specialist September 2018 £30
24. Crawley South West Bypass/Tollgate Hill Timberstore August 2018 £30
25. Tesco/Three Bridges Ahmedia February 2019 £40
26. Gatwick Road/Radford Road Blue Lizard Signs April 2020 £60
27. Antlands Lane DJ Grab Services November 2018 £50
28. Horsham Road/Bewbush Manor Jo’s Creature Comforts August 2019 £30

 

Business

Crawley Borough Council award grants to two local businesses

Two business start-ups have got a leg up through Crawley Borough Council’s Small Business Grants Scheme.

Published

on

The Company Connector Ltd and Haus of FLVR are the latest companies to benefit from a council grant, which awards small businesses with up £2,000.

Manor Royal-based business, The Company Connector Ltd, will support local businesses with finding new clients and opportunities as well as encouraging inward investment from overseas. The company has already supported a number of Crawley businesses on a consultancy basis and helped to generate new business.

More news: Councillor Francis Guidera: Supporting Thomas Bennett

The council awarded The Company Connector Ltd with the maximum amount of £2,000, assisting the start-up and first year costs. The financial boost has helped to establish the brand, website and social media, along with the necessary furniture and computer equipment.

Jeremy Taylor, Managing Director of The Company Connector Ltd, said:

“I am delighted to have been awarded this grant, it will contribute towards the set up and immediate development plans of the business including our first mission to Austin, Texas.

“In addition, the grant will enable us to support local businesses reach overseas markets as well as encouraging inward investment from other business centres. I applaud the council for recognising it costs a lot to establish a business that creates new jobs; this assistance is well received”

Haus of FLVR, a company that produces high quality alcohol infused frozen goods, received £2,000 from the Small Business Grant Scheme. The businesses main aims are to create an exciting, affordable and aesthetically pleasing product that brings a fresh and fashionable approach to ice lollies and canapés.

Samara Gidden, Director of Haus of FLVR, said:

“We are thrilled to receive funding to help produce a creative packaging solution that is luxurious and eco-friendly – both prerequisites will work in cohesion.

“We look forward to developing our packaging further and drive our business forward.”

Cabinet member for Planning and Economic Development, Councillor Peter Smith, said: “I’m pleased that we can offer two start-up businesses a £2,000 grant.

“It’s important to support businesses in the initial stages; it helps them to get off the ground and positively contributes towards the town’s economic climate.”

The grants scheme is for small businesses with less than 50 employees who operate in the Crawley area.

All Small Business Support Grants projects must be match-funded at least 50 per cent by the small business. Apprenticeship grants up to £1,500 are also available and don’t need to be match-funded.

For more information about business grants and funding visit www.crawley.gov.uk/business

Continue Reading

Trending