Have you ever wondered how much it would cost to get an advert featured on a roundabout? Perhaps not, but some businesses are spending thousands of pounds a year to get their name placed at these locations around Crawley!
Our fascination for Crawley’s roundabouts led us to conduct an investigation into the prices for sponsorship and how these prices are calculated (yes I know, didn’t we have anything better to do?).
The council in Crawley offers a number of the town’s roundabouts up for sponsorship. This can cost from as little as £20 a week to way over £100 a week (excluding VAT).
At the top end, and by far the most expensive roundabout to sponsor, is Hazelwick Flyover. It’ll set you back £135 a week (excluding VAT) or £7,020 a year and, if you’re interested, it’s currently available for sponsorship!
The council works out the ‘cost per car’ to decide the sponsorship price for each roundabout.
Crawley Borough Council says:
“There are various points around Crawley where the Department for Transport counts traffic and an annual average daily flow of vehicles is calculated.”
Looking at Hazelwick Flyover as an example, the Department for Transport has three ‘Counting Points’ around the junction: one on Northgate Avenue (A2004) and two on Crawley Avenue (A2011), one on either side of the flyover.
The combined average daily flow, or ‘Annual Average Daily Flow’ (AADF) for these three points adds up to an average of 71,310 vehicles passing through the area EVERY DAY. That’s a lot of people passing the advert. But would they even notice it if they’re (hopefully) focused on driving? Perhaps that’s just the risk you take with some forms of advertising.
On the cheaper end of the scale, for a mere £20 a week (£1,040 a year), you can sponsor the roundabout at Maidenbower Drive/Harvest Road. Being in a residential area, the council doesn’t class it as a ‘high profile’ location, making it a much more affordable option.
Crawley Borough Council say:
“The money raised through sponsorship contributes towards the maintenance of the roundabouts and to make environmental improvements to the town.”
The most recent available information for current roundabout sponsorship (accurate on date of publication):
|No.||Location||Current sponsor||Status/Sponsored until||Cost per week + VAT|
|1.||Gatwick Airport||IPA||July 2018||£100|
|2.||Lowfield Heath/Brighton Road||Freeman Brothers||June 2019||£70|
|3.||London Road/Fleming Way||EMW||June 2019||£70|
|4.||Gatwick Road/Fleming Way||BEW Electrical||January 2020||£70|
|5.||Gatwick Road/Manor Royal||Quantum Electrical||July 2019||£70|
|8.||Crawley Avenue/Ifield Avenue||Copthorne Motor Company||August 2018||£60|
|9.||London Road/Kilnmead||Centre for Sight||April 2019||£80|
|10.||London Road/Ifield Avenue||Available||£80|
|11.||Copthorne Road/Balcombe Road||Available||£50|
|12.||College Road/The Boulevard||Available||£70|
|13.||Horsham Road/Orchard Street (ASDA)||Timberstore||April 2019||£60|
|14.||Haslett Avenue/ Central Sussex College||Available||£60|
|16.||Balcombe Road/Maidenbower Drive||Available||£50|
|17.||Maidenbower Drive/Harvest Road||Available||£20|
|19.||Balcombe Road/Lucerne Drive||Available||£60|
|20.||Horsham Road/Crawley Avenue (Cheals)||Freeman Brothers||June 2019||£100|
|21.||Horsham Road/Bewbush Drive||Available||£30|
|22.||Southgate Avenue/Crawley Avenue||Smith & Western||October 2018||£50|
|23.||Horsham Road/Breezehurst Drive||Accident Specialist||September 2018||£30|
|24.||Crawley South West Bypass/Tollgate Hill||Timberstore||August 2018||£30|
|25.||Tesco/Three Bridges||Ahmedia||February 2019||£40|
|26.||Gatwick Road/Radford Road||Blue Lizard Signs||April 2020||£60|
|27.||Antlands Lane||DJ Grab Services||November 2018||£50|
|28.||Horsham Road/Bewbush Manor||Jo’s Creature Comforts||August 2019||£30|
EXCLUSIVE: Post Office WILL CLOSE whatever consultation says
A source within the Post Office has revealed that despite a public consulation coming up, the decision to close the current location has already been made.
Despite press releases and statements from the head office of the Post Office asking residents to express their views over the ‘proposed’ closure, it now appears that whatever views come through, a decision of whether to close the site has already been determined.
Speaking to CN24, the source said that all the consultation will look at is ‘how’ the change of venue will work, not ‘if’ or ‘should’ it happen.
“it is an utter betrayal” – Leader of Crawley Council
This will come as a shock to many in the area who rely heavily on the services that are currently offered and will put in doubt any faith over public consultations.
In a letter aimed at the management of the Post Office and sent to CN24, one resident, Mrs Elmer from Tilgate has expressed her views over the proposed closure.
“I am extremely concerned about the possible closure of Crawley Post Office.
I find it very worrying that in a town with a population of over 106,000 the management is considering popping it into a shop in the shopping mall.
The fact that one always has to queue to be served because it is so busy, even though it has at least five stations of service as well as several self service positions, a parcel counter, an external parcel collection office plus a fully trained staff, how is all of that going to fit into WH Smith’s in the Mall?
To park in the Mall you have to pay.
It is not an easy shop to get to, you have to walk half the length of the Mall to get there.
It is not a very large shop and it has a quite dismal atmosphere.
Disabled people would not be able to reach it very easily.
To carry out all the functions the current post office does it would have to enlarge the premises half as much again.
Working on the assumption that it would work on the same premise that the local one in Tilgate does, it will take a month of Sundays to carry out the same amount of work the real post office does.
Will all the staff move over to continue the secure work they carry out?
Please have a serious look at the situation before making a huge mistake.
But it now seems that this will fall on deaf ears. CN24 contacted the Post Office press team where a member verbally confirmed that the consultation would be about access to the new site.
Crawley Council Leader Peter Lamb said:
“It is clear now that this was only ever a public relations exercise. For the thousands of people who will be disadvantaged by this it is an utter betrayal.”
Tilgate Councillor Francis Guidera said:
“The planned post office DOWNGRADE which their PR department is marketing as a move, is bad for the staff, bad for the customers and bad for the town in general.
Our main post office will no longer be able to offer Crown Services going forward and nobody I’ve spoken to is ok with it. I would strongly urge the post office not to go ahead with this.”
A Post Office spokesperson said:
“We would really value and welcome any feedback and comments from you, our customers that can help inform our plans to make changes to Crawley Post Office, particularly on issues like accessibility. And are there any wider other local community issues which you believe could be affected by or affect the proposed move? Please do let us know.
“However, the element of our plans that we not seeking feedback is the principle of franchising a branch. This is because the change of management at Crawley Post Office to one that is operated by a retail partner rather than Post Office directly is a commercial decision, and we believe it is the right one in order to sustain Post Office services in communities – not just today, but for the long term too.”
Crawley MP Henry Smith said:
“I’ve got accessibility concerns with the Post Office’s proposals to move their current Boulevard counters to WHSmith’s in County mall and have written to its management to raise these.
If it turns our their consultation – officially still open – is a sham then I will be raising the issue in Parliament.”